TugYankReel
We drive sales for fishing shops & brands.
Modern storefronts, social content that reaches millions, and ads that turn into orders — from anglers who sell product through our own shop, not a generic agency. 1.6M+ views on our content. Real kayaks sold on software we built. That's the résumé.
1.6M
views on a single video we produced. We know how to reach anglers because we are anglers.
60+ kayaks
moved by our social content alone in 2025 — add our AI and the web app we built, and the whole system moves hundreds more.
20+ years
of business consulting and technology experience, applied to the industry we love.
What we know · sourced angler data
The market is bigger than ever — and it moved to the phone.
57.9M
Americans fished in 2024 — an all-time record, ~1 in 5 people
RBFF / Outdoor Foundation, 2025
$312
average angler spend per year — up from $278 in 2022
The money is growing. And it's moving online.
Instagram first
anglers discover and compare gear on social before they ever walk in
If your shop isn't in that scroll, you don't exist.
1 bait shop
left in Philadelphia — a whole city, down to one
Shops aren't losing to the fish. They're losing online.
Every number has a source you can check — see the full data, with receipts →
Who we are
TugYankReel is a small crew of serious anglers who happen to be serious technologists. We've run businesses, built e-commerce platforms, produced content that reaches millions, and spent thousands of hours in kayaks chasing bass. That combination is rare — most fishing media is entertainment, and most industry tech is built by people who've never rigged a kayak.
We publish what we actually know, we test what we recommend, and we build software that we'd use ourselves. When we don't know something, we say so.
Our mission
Get more people on the water. Every new angler grows the industry — more shops thriving, more innovation, more voices protecting the fisheries and waterways we all depend on. Honest education brings people in; good technology keeps the industry healthy; a healthy industry protects the environment it lives on.
- 1.More people on the water
- 2.A stronger, smarter fishing industry
- 3.Healthier fisheries and protected waterways
For brands & business owners
We build software that moves the needle.
For a local kayak shop, our social content alone moved 60+ more kayaks in 2025 — and with our AI and the web app we built behind the counter, the whole system moves hundreds more. Our content has passed 1.6 million views. We bring 20+ years of business consulting and technology to an industry we know from the water up. If your store, brand, or tournament needs real technology built by people who understand your customer, we should talk.
We take on custom software builds, e-commerce, and long-term partnerships — and we're selective. We only build things we believe will work.
For anglers
Honest advice and information you can trust.
No pay-to-play reviews. No affiliate-driven "top 10" lists. Real guides, real techniques, and real gear knowledge from people who fish hard and tell the truth about what works.
From our lab
KULL 1 — next-generation tournament fishing software
AI fish measuring. Start and run a tournament in under 5 minutes. Releasing Q1 2027. Reach out for branding and investment opportunities.
You run a fishing business.
Get technology built by people who know your customer — because we are your customer.
Grow your shopYou just want to fish.
Start with our free guides — honest advice with no strings attached.
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