Our work
Projects
We don't show mockups. Everything here is real — shipped and selling, or in the shop right now. Built by anglers, for the fishing industry.
Kayak City
Live & sellingA real kayak shop, rebuilt from a 2010 template into a modern storefront + PWA. Social alone moved 60+ more kayaks in 2025 — with our AI and the web app in the mix, the whole system moves hundreds more.
TugYankReel
LiveOur own brand is a project too: this site, plus an Instagram and Facebook channel that reaches serious kayak-bass anglers across Northern California. Every number below is verified from Meta insights.
The channel, in numbers
1.6M+
views on a single video
268,195
reach on one post — 5,128 shares
8x
reach on humor posts vs. account average
KULL 1
LiveGPS-verified kayak-bass tournament scoring — every catch locked before it leaves the board. Built with an 11-year club and thousands of real GPS-verified catches behind it, running now at kull1.com.
Why it's different
Every catch GPS-stamped and locked the moment it's submitted — no edits after the fact.
Open scoring the whole field can watch, backed by a real historical catch dataset.
Built by tournament anglers on more than a decade of real club competition.
In the shop right now
The next two projects on the bench. Watch this page.
Custom Bait Shop
A storefront for custom-poured baits — small-batch gear from people who actually throw it. In the shop now.
HoneyWholeJuice
Our prefishing AI. Conditions, seasonal patterns, and a decade of on-the-water data turned into a plan for your practice day — before you launch.
Want your shop on this wall?
The next transformation we ship could be yours. See what we do and what it costs.