For fishing, kayak, bait & tackle shops
We make fishing shops look like 2026 — and drive real sales.
Anglers spend $312 a year on gear and they decide where to spend it on their phones — comparing on Instagram before they ever walk in. We're the agency run by anglers who actually sell product: we built and run our own kayak shop's storefront, and we'll build yours.
1.6M+
views on content we produced
We reach anglers because we are anglers.
60+ kayaks
moved by social alone in 2025 — hundreds more with our AI + web app behind the counter
KayakCity runs on what we build. We eat our own cooking.
1M+
lines of code shipped
E-commerce, tournament software, PWAs — real production systems.
The offer is simple.
One transformation to fix the storefront. One monthly engine to keep buyers walking through it.
One-time project
The Transformation
Your shop, rebuilt for how anglers actually buy in 2026.
- A modern site that looks like 2026, not 2010
- PWA — installs like an app on your customers' phones
- Built-for-fishing product discovery, not generic category grids
- Local pickup, financing, and your real inventory story front and center
- Fast on a phone in a parking lot on 1 bar of LTE
- You own it — no platform ransom, no per-app fees stacking up
Monthly partnership
The Growth Engine
A new site gets attention. The engine turns attention into a habit — your shop in the scroll, every week.
- Social & UGC posting — the Instagram scroll where anglers now compare gear
- Paid ad management — spend that's measured against sales, not likes
- Content from people who fish — not a generic agency intern with a stock photo library
- Monthly reporting in plain English: what ran, what it cost, what it sold
- Ongoing site improvements — we ship fixes in days, not quarters
The proof
The same kayak shop, two storefronts.
On the left, the stock template it was stuck with. On the right, what we built. Your customers see this difference in the first second — on their phone, before they ever call you.
- Two rows of brand-name nav before a single product
- Broken carousel — most of the screen is empty gray
- First impression: a cookie banner
- Nothing speaks to the person actually buying
- One message, aimed at the buyer: built for fishing
- Trust up front: on-water guarantee, in-store fitting
- Guided 30-second finder instead of filter sidebars
- Installs like an app on the buyer's phone (PWA)
Same shop. Same boats. Same prices. With us behind it, social alone moved 60+ more kayaks in 2025 — and with our AI and the web app in the mix, the whole system moves hundreds more. That's not a redesign. That's revenue.
The parts you can't screenshot
The visual gap is the first second. The machinery underneath is why it keeps converting after that.
| What matters | kayak.city (ours) | The old template |
|---|---|---|
| Built for | Kayak anglers — the people actually buying | Generic e-commerce, any product in any category |
| Product discovery | Guided by use-case: fishing style, water type, budget | Category grids and filter sidebars |
| Local pickup | Pickup-radius aware — checkout knows if the shop can serve you | Standard shipping options only |
| Buying advice | Honest fit guidance from people who fish these boats | Manufacturer copy pasted into product pages |
| Speed to change | New feature or fix shipped in days by the people who built it | Platform roadmap, apps, and third-party devs |
| Cost structure | Partnership economics — we win when the shop sells boats | Monthly platform fees plus per-app charges |
Why us and not a generic agency
A generic agency has never rigged a kayak, never worked a counter during a spring run, and doesn't know why a buyer agonizes between a pedal drive and a paddle. We do — because we sell the boats. Our own shop's storefront is the portfolio piece, and every improvement we invent there ships to our partners.
And we're selective. We only take on shops we believe we can grow — because our pitch to the next shop is what we did for yours.
How it works
Show us your shop
A 30-minute call. We look at your current site, your social, and your local market — and tell you honestly what's leaking.
The transformation
We build your modern site + PWA. You approve it before it goes live. Your customers notice the week it ships.
The engine
Monthly social, UGC, and ad management keeps buyers flowing in. This is where recognition compounds into revenue.
The shops that modernize are the ones that survive.
Tell us about your shop. If we think we can move the needle, we'll show you exactly how — before you spend a dollar.